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So Good Soju by Penguin Overseas

So Good is India's first craft still & sparkling soju — Korean heritage reimagined for India, flavour-forward and built for modern social occasions, food tables, and house parties. The brand connects Korean drinking culture with Indian house-party, food, and creator moments through a flavour-led portfolio and a phased licensed-outlet rollout.

“India's drinking culture is shifting towards lighter, more flavour-led, social experiences. So Good Soju is built to fit seamlessly into those moments.”