Before we pour
So Good Soju is strictly for adults of legal drinking age. The legal age varies by state in India. Please enter responsibly.
Drink responsibly · Not for sale to minors
SO GOOD
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India's first craft still & sparkling soju
So Good · Still soju · 15% ABV
Tart, fresh, and sharply social.
On the table with korean fried chicken, chaat, crunchy bar snacks.
Green Apple selected
The ritual
Soju is a shared drink. Three moves, learned once, repeated at every good table since.
Freezer-cold, always. When the green glass sweats, it's ready.
Small glasses. The first pour always goes to someone else.
The bottle circles the table until the stories run out.
How to serve it
“Soju so good” — said as a toast, typed as a caption, printed on every label. Say it once and it sticks.
Five flavours · one green bottle · already chilling near you
State by state
So Good rolls out one excise state at a time. Pick yours to see where it's pouring.
Product availability varies by state regulations and licensed outlet stocking. This website is for brand communication only and is not a point of sale.
The story behind the bottle
Penguin Overseas pioneered the soju category in India — among the first to bring it here through imported brands like Jinro. With 17+ years of building global beverage categories for Indian palates, So Good is the next chapter: a contemporary, made-in-India, flavour-forward soju for the way young India actually drinks.
“India's drinking culture is shifting towards lighter, more flavour-led, social experiences. So Good is built to fit seamlessly into those moments.”
Press & partnerships
